Crown’s Warehouse Solutions and Forklift Fleet Maximize Efficiency for Webco Chemical

Webco Chemical in Dudley, MA is a third generation, family-run manufacturer and distributor of liquid and powder cleaning products and personal cleaning products such as body washes, hand soaps and more.

The Webco warehouse contains a wide range of packaged products with a variety of container shapes and sizes, which impacted the overall efficiency of the racking solution and order picking process. The company has continued to experience rapid growth and needed to improve efficiency in their storage and picking operations to handle more product and more customers.

After speaking with their local Crown representative about reevaluating their existing fleet and learning that Crown’s Warehouse Solutions group could provide their company with design services, racking and equipment, Webco Chemical realized that Crown could provide the overall solution that would help maximize the company’s efficiency and safety.

The project expanded the number of pallet positions by 40 percent while the company’s former forklift fleet was transitioned to RC Series stand-up counterbalance forklifts, RM Series reach trucks and SP Series stockpickers. With forklifts designed to perform specific tasks, Webco Chemical’s operators were able to quickly adapt to the new warehouse layout and order picking process. The added storage space and picking efficiency has enabled Webco Chemical to accommodate additional business growth without adding square footage.

“…What we wanted to do for picking efficiencies and operator efficiencies in terms of safety and ergonomics …we were able to accomplish that in this project. That’s been the experience of all of the operators. They love their RC’s, they love their order pickers, and they are 100% satisfied with the equipment and the racking system,” explained Mark Ruggeri, COO, Webco Chemical.

For more details of how Webco Chemical and Crown work together, visit the customer result on

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